Frank Bruno CEO of VIA Mobility

​Frank Bruno

​Frank Bruno’s life is a profound testament to resilience, compassion, and the transformative power of human connection. A former marathon runner who thrived on pushing his limits, Frank’s world shifted dramatically due to a series of spinal surgeries that tested his physical and emotional endurance. These experiences not only changed his perspective on independence but became the foundation for his life’s work as the CEO of VIA Mobility Services, an organization dedicated to providing mobility solutions that restore dignity, independence, and opportunity.

A Mission Inspired by Experience

Frank’s personal struggles with immobility deeply shaped his understanding of independence as more than just physical freedom—it’s a lifeline to identity and self-worth. Reflecting on the challenges of depending on others for simple tasks like driving or running errands, he often shares, “It wasn’t just about mobility; it was about reclaiming who I was.” This profound insight fuels his leadership at VIA, where the mission is clear: to connect individuals—whether stroke survivors, older adults, or those with disabilities—with the freedom to live fulfilling lives.

“VIA doesn’t just help people move from one place to another,” Frank explains. “We reconnect them to their communities, families, and sense of self.” Under his guidance, VIA Mobility Services has grown into a lifeline for countless individuals, offering more than transportation—offering the means to thrive.

Leadership Rooted in Empathy

Frank’s leadership style is built on empathy, authenticity, and a deep commitment to fostering connection. Having faced life-altering challenges himself, he leads with humility and understanding. He personally greets every new employee during training sessions, sharing his own story to illustrate the significance of their work. “I want every team member to know they’re a vital part of changing lives,” he says. “Because what they do goes beyond driving a bus—it’s about restoring independence and hope.”

This transparency and human connection extend to his approach to problem-solving. Whether tackling organizational challenges or navigating limited funding, Frank remains solution-oriented and focused. “When facing challenges, I take a step back, analyze the scope, and map out a path forward,” he says. “It’s not about perfection; it’s about progress and adapting as we go.”

Frank’s ability to foster trust and collaboration has not only energized his team but also solidified VIA’s role as a leader in assisted transit services. He consistently balances the organization’s mission with practical strategies to overcome hurdles, ensuring the work remains impactful and sustainable.

A Vision of Innovation and Inclusion

Frank is unrelenting in his efforts to meet the growing demand for paratransit services as populations age and mobility needs increase. Recognizing gaps in public funding, he has spearheaded innovative approaches to secure resources, from private fundraising and partnerships with hospitals to legislative advocacy at the state and federal levels. He acknowledges the challenges but remains optimistic, stating, “Every effort we make is an investment in the independence and dignity of the people we serve.”

By building strong relationships with community organizations, private donors, and corporate entities, Frank envisions a future where accessible transportation and mobility services are more widely available and fully integrated into society. He tirelessly champions the belief that everyone, regardless of age or ability, deserves the freedom to move and participate in life’s moments.

Family, Time, and Living Fully

Frank’s personal experiences have also deepened his understanding of the value of time and connection. Moments of recovery that tested his resilience taught him to cherish time with his family—his wife of over 30 years and their two sons—and cemented his belief in prioritizing what truly matters. “Life is too short to get caught up in the small frustrations,” he reflects. “We need to love deeply and fully, because every moment is a gift.”

This philosophy extends to the community served by VIA. Frank views relationships as central to the organization’s mission—not just between passengers and destinations, but among the people within the system, from drivers to riders. Stories of connections built on buses remind Frank of the ultimate purpose of his work. “We’re not just providing transportation; we’re fostering community, connection, and hope.”

A Legacy of Transformation

Frank Bruno’s leadership at VIA Mobility Services continues to redefine what it means to enable independence. His blend of resilience, strategic vision, and boundless empathy has turned VIA into a beacon of possibility for stroke survivors, caregivers, medical professionals, and anyone who believes in the power of human potential. Under his guidance, VIA transforms lives—not just through mobility but by instilling the belief that no challenge is insurmountable.

“Mobility is freedom, dignity, and the ability to live fully,” Frank says. “At VIA, we’re not just helping people get from one place to another—we’re helping them reclaim what matters most.”

Through his leadership, Frank Bruno exemplifies the strength of the human spirit and the unwavering drive to make a difference, proving that independence is not just a goal, but a right for all.